La Via del Tè
Finest Florentine Tea craftsmanship
The company was set up in 1961 through the enterprising spirit of Alfredo Carrai. Alfredo was so fascinated by the world of tea that, despite his tender age, he decided to accept the challenge of introducing into Italy the consumption and culture of a drink that was practically unknown at the time. The desire to enhance his knowledge of the second most-widely drunk beverage in the world led him to perform numerous journeys in quest of the rarest teas and the finest harvests, without ever losing the awareness that there is always another tea waiting to be discovered and savoured. After more than fifty years the family business – in wich each of the children guides a sector - is still inspired by the same passion of the beginning, and all steps , from sourcing the best tea crops to blending and packaging, are carried out with utmost care, looking both at innovation and the Florentine craftman tradition.